7th November. The anticipated launch of the H&M X Giambattista Valli Collection. A couple weeks ago we had the catwalk show, showcasing the collection for the first time and since it’s one of the most exciting collaborations this season, but is it really worth the hype?
H&M have had many collaborations with luxury brands and a personal favourite was Moschino. The first look at the collection with Giambattista Valli very much reflected a merge between the two different brands. The clothing is very much targeted to consumers of H&M whilst selling products at a variety of price ranges to allow all demographics a chance to buy into the collection. For instance a handbag from this collaboration starts at £34.99. There are products to suit all styles in this collection; from romance to punk.
Personally, I think this could be one of my favourite collaborations to date. Giambattista Valli is a dressmaker, making this quite possibly one of their most couture-like collaborations to date. The iconic red dress is a steep £399 after having been designed by the legend himself but this is the most expensive out of all of them. I believe that this is much higher than what a typical H&M consumer would be willing to spend on a product and possibly too extreme. Although, the design of the dress is exquisite and the shoot for it is is phenomenal.
On the whole, the collection itself is admirable. It really showcases the work of Giambattista Valli, although I think it may have ended in resembling more of his work and less of H&M’s designs. The collection has 41 pieces for women, 31 pieces for men and 34 accessories. Kendall Jenner is the face of the collection which is a huge marketing point, for creating a ‘buzz’ around the launch and this collaboration. Despite the fact, this could be the reason for the hype of the collection as opposed to focusing down on the pieces themselves.
I think the designs are extremely innovative and if you were looking to purchase into Giambattista Valli as a brand themselves then this collection may be the ideal way to trial the brand before spending any more money. Reviews regarding the collection have focused on the high quality of the clothes with the input of a couture designer, suggesting the price you pay will be durable and give you your moneys worth.
On the whole, I think the collection is incredible and intricately designed whilst considering all the features. However, I do think that the price points are extremely pricey for the target audience and not affordable for the majority of H&M’s target audience. Whilst saying that, I’d say if you do have £400 laying spare; why not give it a try? There are multiple pieces which may be slightly harder to style and will defiantly need the right occasion to be wore- but you’ll be sure to stand out!
For those thinking about the price points, I have no doubts that many of the items already exist at a lower price point or will be bought out at a lower price. Admitting this, I think if you can purchase from the collection, it would be better as the collection itself isn’t fast fashion. From the time it took to make, to materials and the limited quality produced- the garments are not bought to be worn once and then thrown away. So if you haven’t already, go on and check out the latest collection to decide if you think it’s worth the hype. Personally, I think it is!